How we leveraged Meta Ads to increase ROAS by 216% by building a successful digital marketing strategy.
Marketing strategy
Channel mix
North star metric
Baseline
Visual identity
Conversion rate optimization
Landing page design
Social media ads
Email automation
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Les Cordes faced thetough task of developing and scaling meta-ad campaigns while maintaining a high Return on Ad Spend (ROAS). Due to the vastamount of content their audience sees in their newsfeeds, it was also astruggle to stand out.
Time frame: 2022-2024
We created a full-funnel marketing strategy targeting new, interested, and returning visitors.
We tailored our marketing messages to the particular stage of purchase a customer is currently at.
We reorganized the ad groups toaccelerate their exit from the learning phase.
We rotated various ad designs to keep the audience engaged and avoid ad fatigue and designed ads that are for mobile-first experiences, capturing all placements with the right creative format.
We used the dynamiccarousel on Meta for retargeting, highlighting strikethrough prices in our catalog for added impact.
We regularly ran experiments to find winning audiences, ad creatives and placements.
Over the course of 2 years we managed to achieve results that exceeded clients expectations:
It is safe to say that we started 2024 with a blast and our goal is to scale even further based on the learnings we had in 2023.
This is an example of how with the right digital marketing strategy and when enough conversion data is available, Meta can be highly effective for driving website sales.
After reviewing the campaign's success, the client chose to increase their ad spend and expand into Google Ads, planning to continue working with us to manage these efforts subtly and effectively.
