When Dr. Karavani, a renowned expert in cosmetic surgery, skin care, and natural health, approached Boil, he had a groundbreaking device that harnessed the power of biofeedback technology to rejuvenate skin and hair. He needed a comprehensive branding strategy that would not only position this innovative product as a game-changer but also create a movement towards natural beauty solutions.
Positioning
Challenger narrative
Baseline
Brand name
Logo design
Brand movies
Web design
Brochures
Social media ads
We began by developing the perfect name for this game-changing brand - Reyu. Embodying the idea of reawakening one's youthful self, the name set the stage for a transformative journey that would resonate with customers seeking healthier, more radiant skin and hair.
The brand identity we created for Reyu encapsulated its organic essence, using earthy tones and clean lines to convey an elegant, transformative experience. We used our association AI technology to see how strong the desired association where triggered.
Finally, we designed and developed a user-centric website that guided visitors through the various applications of Reyu, explored the technology that powers it, and invited them to join the natural revolution. With seamless navigation and captivating content, the website not only informed but also inspired visitors to embrace the life-changing potential of Reyu.
The outcome? A captivating narrative that established Reyu as a frontrunner in the natural beauty revolution. With a memorable name, powerful positioning, a visually stunning brand identity, clear messaging, and an engaging website, Reyu is poised to transform the lives of countless individuals seeking a healthier, more vibrant future.
