When venture capitalists attend startup events, they're often overwhelmed by salespeople and lawyers competing for their attention. What if there were a place where VCs could network exclusively with fellow professionals, free from distractions? That's exactly what Venturius offers: a dedicated VC-only networking event.
Positioning
Brand story
Baseline
Logo design
Visual identity
Brand guidelines
Boil was tasked with bringing the idea to life and crafting a story that resonates with a highly professional and critical audience. We discovered that all VCs rely on Excel sheets daily, a unique insight that we found intriguing and decided to incorporate into our approach.
We developed an identity inspired by the iconic Excel layout, integrating it into a vibrant brand that resonates with the startup ecosystem. Naturally, we incorporated elements of space, a familiar theme for startups, and added our unique twist. We utilized generative AI tools like MidJourney to create the space-themed images since a real space shoot wasn't in the budget... 😉
The first event was a success, and each subsequent event continues to grow. Feedback from VCs on the new branding has been overwhelmingly positive, making them feel right at home.
