Swissklip, originally named after its flagship product—a toenail clipper—faced the challenge of evolving into a broader lifestyle brand while maintaining the strong performance of its webshop. With an expanding product portfolio, the brand needed a redesign that reflected this growth without compromising the high conversion rates of their e-commerce platform. The task required a delicate balance: upgrading the branding to support a wider portfolio while ensuring every design decision was optimized for performance.
A\B testing
Pilot launch
Market validation
Identity refresh
Brand guidelines
Asset creation
Web design system
Social media ads
Packaging system
Boil Agency was entrusted with the responsibility of reimagining Swissklip’s brand and website. We started by developing a proof of concept (POC) and pilot-tested the new design on a limited section of the website. This allowed us to measure the impact of our design changes on conversions before scaling the redesign.
Our approach was data-driven and iterative, ensuring that every creative decision aligned with Swissklip’s business goals. Beyond the website, we also refreshed the packaging and other brand touchpoints to ensure a cohesive and modern look across all consumer interactions.
The result was a fully rebranded and redesigned webshop that seamlessly combined aesthetics and performance. The new branding successfully positioned Swissklip as a lifestyle brand with a diverse portfolio, while the website redesign drove better engagement and maintained—if not enhanced—the conversion rates. Along with the improved website, updated packaging and touchpoints further solidified the brand’s upgraded identity, ensuring Swissklip was poised for continued growth in its market.
